www.land-of-ideas.org

Advisory Board

The Advisory Board on its first meeting in November 2005.

The “Germany – Land of Ideas” Nation-Branding Initiative: An Overview

Objectives:

  • Long-term establishment and communication of a contemporary and progressive image of Germany, at home and abroad.
  • In Germany: Build trust in Germany’s performance and future prospects
  • Abroad: Present Germany as a cosmopolitan Land of Ideas and an innovative centre for investments, advanced technology and business.



Initiators:
  • Government of the Federal Republic of Germany
  • Federation of German Industries (BDI)


Patron:
  • Federal President Horst Köhler


Coordination and implementation:

  • Deutschland – Land der Ideen e.V.
    Deutschland – Land der Ideen e.V. CEO: Holger Lösch
  • Marketing für Deutschland GmbH
    Managing Director: Holger Lösch

Steering Committee:

  • Chairman: Jürgen R. Thumann, Vice President of the Federation of German Industries (BDI)
  • Dr. Karl Hans Arnold, Federal Association of German Newspaper Publishers
  • Dr. Wulf H. Bernotat, Chairman of the Board of Trustees
  • Michael Glos, Former Federal Minister
  • Dr. Tessen von Heydebreck, Chairman of the board Deutsche Bank Foundation
  • Prof. Dr. Annette Schavan, Federal Minister for Education and Research
  • Dr. Frank-Walter Steinmeier, Former Federal Minister



Board of Trustees:

  • Chairman: Dr. Wulf H. Bernotat, chairman of the board
  • Dr. Thomas Bach, vice president of the German Olympic Sports Confederation
  • Franz Beckenbauer, representative for international tasks, German Football Association
  • Dr. Wilhelm Bender, chairman of the board, Fraport AG
  • Minister of State Georg Boomgaarden, Foreign Ministry of the Federal Republic of Germany
  • Dr. Michael Frenzel, chairman of the board, TUI AG
  • Dr. Jürgen Großmann, chairman of the board, RWE AG
  • Prof. Manfred Harnischfeger, director communication, Deutsche Post AG
  • Dr. Tessen von Heydebreck, chairman of the board, Deutsche Bank Foundation
  • Dr. Christian Hinsch, chairman of the board, HDI Insurance Group
  • Prof. Dr. rer. nat. Walter Kröll, member of the board, Gesellschaft der Freunde des Deutschen Zemtrums für Luft- und Raumfahrt
  • Carsten Maschmeyer, chairman of the board, AWD Holding AG
  • Dr. Arend Oetker, managing partner, Dr. Arend Oetker Holding GmbH & Co. KG
  • Dr. jur. Dr.-Ing. E. h. Heinrich von Pierer, Head of the Council for Innovation and Growth
  • Fedor Radmann
  • Peter Rauen, Member of the Bundestag, Chairman of the Sports Committee
  • Manfred Freiherr von Richthofen, Honorary President of the German Olympic Sports Alliance
  • Dr. Gerhard Rupprecht, chairman of the board, Allianz Lebensversicherungs-AG
  • Prof. Markus Schächter, chairman, Zweites Deutsches Fernsehen (ZDF)
  • Dr. h.c. Detlef Schmidt
  • Dr. Manfred Schneider, chairman of the supervisory board, Bayer AG
  • Dr. Burkhard Schwenker, member of the board, Roland Berger Strategy Consultants GmbH
  • Michael Sternecker, Vice President of the Federal Press and Information Office
  • Hans Wall, chairman of the supervisory board, Wall AG
  • Prof. Dr. h.c. Reinhold Würth, chairman of the foundation’s supervisory board, Adolf Würth GmbH & Co. KG


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