Question:
Frau Schiffer, you are known all round the world as an ambassador in matters of beauty. Now we can see you in a new role as an ambassador for German industry on billboards in London, New York and Tokyo. Why are you getting involved in such a comparatively dry subject as German industry?
Answer:
In reality I’ve felt a bit like an ambassador for Germany ever since the beginning of my international career, and in this project I liked both the aims and the execution. I think it’s good to promote Germany abroad in a laid-back way. When you look at the campaign it’s neither dry nor deadly solemn, as you might expect given the subject matter, and indeed as preconceived ideas of Germany would often have it.
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